Meeting/Event Information

GBTA / Baltimore Washington BTA Hotel Sourcing Workshop

November 10, 2011
8:00 AM - 4:30 PM
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Comfort Inn BWI Airport
6921 Baltimore-Annap. Blvd.
Baltimore, MD 21225

Incremental Saving: Traveler Compliance: Conflicting Data: Change Management: Cultural Alignment: Travel Strategy.  How does one address with these challenges, navigate through the process, and end with a successful outcome?  Join GBTA and Baltimore Washington BTA for this one-day interactive educational program to enable maximum value of your investment in the annual rite of hotel sourcing projects.

Key Learning Outcomes:

  • Compare program evaluation strategies for directed projects
  • Discuss influence and negotiation drivers for buyers and airlines
  • Maximize the return on the project with minimum effort
  • Analyze value calculations: pre and post project


Plus, all attendees will receive the Hotel Sourcing Resource Guide, which contains:

  • GBTA Hotel RFP 
  • Creating a Comprehensive Hotel RFP Bid Package
  • "The Dawn of Cluster-Based Hotel Negotiations"
  • Hotel Committee Savings Matrix
  • How to Develop a Hotel Program




8:00AM - 9:00AM Registration and Continental Breakfast
9:00AM - 10:15AM Welcome and morning program
10:15AM - 10:30AM Morning Break
10:30AM - 12:00PM Continued program
12:00PM - 1:00PM Networking Lunch
1:00PM - 3:15PM Continued program
3:15PM - 3:30PM Afternoon Break
3:30PM - 4:30PM Wrap-up


Session Faculty



Will Tate

Vice President

Management Alternatives


Sherie A. Herman

Global Project Manager, Hotel Solutions Group

Carlson Wagonlit Travel




  Before Event Onsite
GBTA Member   $199   $249
Non-GBTA Member $299   $349

Baltimore Washington

BTA Buyer Member

$199 $249
Baltimore Washington BTA Supplier Member $199 $249
CCTE/SMMC Elective Credit      $125

BWBTA meets bi-monthly on the 2nd Wednesday of the month.

If you have any suggestions or ideas for a keynote speaker or discussion topic, please cotact, Dick Nabors at (202)-388-6800, Ext. 250 or [email protected]

Should you wish to host or sponosr a meeting, please contact Alison Parks at (202) 904-0084 or [email protected]


$199.00 GBTA Member Registration

$299.00 Non GBTA Member Registration

$199.00 BWBTA Member